Smile AI
About Smile AI Marketing

Marketing Built Around the Way Dental Practices Grow

Smile AI Marketing helps Canadian dental practices improve how they are found, understood and chosen online. We combine website strategy, local search visibility, performance insights and practical marketing recommendations to help practices build a stronger digital presence.

A dentist talking with a smiling patient in a dental chair

What you get

  • Where patients find you
  • How your website performs
  • What to fix first
Who we help

Dental practices, and the people who run them.

We work only with dentistry. That focus means the checks we run, the language we use and the fixes we recommend are built around how a patient actually chooses a dentist — not borrowed from a generic agency playbook.

A modern, welcoming dental practice interior

Dental clinics

Single-location practices that want more of the right patients finding them online.

Two dental team members showing a patient something on a tablet

Practice owners

Owners who need a clear, prioritised view of what their website and listings are doing for them.

A dentist reviewing a dental x-ray on a screen

Dentists

Clinicians who want plain-English answers, not marketing jargon or vanity metrics.

A receptionist showing a calendar to a patient at the front desk

Practice managers

The people who field the enquiries and know where the patient journey breaks down.

A quiet, empty dental treatment room

Growing dental groups

Multi-location groups that need consistency across every practice's web presence.

Our approach

Simple, in the right order.

No audit is worth much if it hands you fifty things to fix and no order to fix them in. We follow the same four steps with every practice.

  1. 01

    Step 1 of 4

    Understand the practice

    Your services, the patients you want more of, and where enquiries come from today.

  2. 02

    Step 2 of 4

    Audit what is happening now

    We crawl your website, run technical and content checks, and pull Google's PageSpeed data for the pages that matter.

  3. 03

    Step 3 of 4

    Prioritise the biggest opportunities

    Findings are ranked by severity, how many pages they affect and the effort to fix — so you know what to do first.

  4. 04

    Step 4 of 4

    Improve and measure

    Fix what matters most, then re-check the same data to see what actually changed.

Evidence before assumptions

We look first. Then we recommend.

Most proposals arrive before anyone has looked at the practice. Ours arrive after. We review what a patient sees when they go looking for a dentist like you, then show you what we found and what it means for your practice — in language you can check for yourself.

01

What your website says about your treatments

We read every page the way a search engine does — headings, wording, the links between pages, the images — and compare it with the treatments you want to be known for.

What it tells usWhether someone searching for implants, Invisalign or an emergency appointment finds a page that answers them, or a single line that leaves them guessing.

02

The technical work patients never see

We examine the hidden factors that decide whether Google can understand your practice and whether a visit feels safe and unremarkable: indexing, redirects, structured data, certificates, page weight.

What it tells usWhether your practice can be found and trusted at all. These problems rarely show in a browser, and they quietly hold back everything built on top of them.

03

Google's numbers, not ours

We run Google's own PageSpeed Insights against your live pages, on mobile and desktop, and record what it reports on performance, accessibility, best practice and search basics.

What it tells usHow your practice behaves on the phone a patient is actually holding — the device most of them use, and the first impression many of them get.

04

The path from interested to in touch

We follow the route a patient takes — finding your number, understanding what you offer, reaching a way to book — and count what it costs them in taps and in reading.

What it tells usWhere an interested patient runs out of patience. It is usually far closer to the booking than most practices expect.

A dentist showing a dental x-ray on a tablet to a patient

Show, don't tell

You would not present a treatment plan without the x-ray in front of you. We hold our recommendations to the same standard.

What we won't do

Promise you a ranking, a number of enquiries or a revenue figure.

Those depend on your market, your competitors and where your practice is starting from — none of which any agency controls. What we can do is show you where you stand today and which issues deserve your attention first.

See what your own website is telling you.

It is free, takes a couple of minutes to start and needs no logins or account access. The report is yours to keep, whether or not we ever speak.

Get your free website audit
Two dentists reviewing a dental x-ray on a screen in a bright clinic
Canadian dental focus

Built for practices in Canada.

Built around Canadian dental practices — how patients search for a dentist nearby, and what a clinic's website has to do well.

Across Canada, starting in Brampton and the Greater Toronto Area. The audit runs on your public website and listings — nothing to install, no account access.